Tom Gabbutt - creative director, writer & producer

Creative Director / Writer / Producer

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M&S Food – Tabletop director / creative content
YORKSHIRE TEA – ‘DOES IT DUNK’
WAGG – Writer / Director
POWERHOUSE  – ‘M&S FOOD – WINNING PITCH FILM’
COSTCUTTER – ‘DIVE INTO SUMMER’
EARTH’S KISS – ‘SUPER NATURALS’
M&S FASHION – ‘M&S INSIDERS – OUR IN-HOUSE INFLUENCERS’
FEVER TREE – ‘MIX WITH THE BEST’
MORRISONS – ‘SUMMER COCKTAILS/MOCKTAILS’
M&S FOOD – ‘GASTROPUB’
M&S CHRISTMAS
M&S FOOD – ‘PLANT KITCHEN’
M&S FOOD – ‘PERCY PIG 25TH BIRTHDAY’
ONE SECOND IN FORMULA 1 – lead writer/creative producer
CAFFÉLUXE & ‘FRIENDS’ – creative concepts and scriptwriting
COOK WITH M&S – Recipe video writer/director
BOOTHS – OUR SUPPLIERS – Location
Bacardi Tabletop Director
MAPPIN & WEBB
BOOTHS CHRISTMAS FOOD – Tabletop Director

I’m a creative video producer with a talent for writing and directing, and an insatiable appetite for entertaining social content.

Currently, I’m the creative lead for several brand focussed series that target digital audiences with entertainment-first content. As an independent producer, I get a kick from creating IP that can be monetised by brands, creators, publishers or broadcasters.

But first, a brief potted history of my journey thus far.

I started out in Liverpool on the Channel 4 soaps Brookside and Hollyoaks, before heading down south to London to work at BBC TV Centre studios on everything from Later With Joolz and Top of the Pops (the coolest gigs in the world), to Absolutely Fabulous (the most hilarious!)—and mega celeb fests Eurovision Song Contest and the Baftas.

I then headed out of the studio and onto location to work on primetime TV dramas such as Midsomer Murders and Footballers’ Wives, award-winning indies This Life and Queer as Folk; and feature films including Millions (a little-known Danny Boyle film which deserved much more attention), and the Oscar-winning Shakespeare In Love, (which probably received more attention than it deserved, but hey, that’s the film industry for you).

A taste for the big screen led me to the UK Film Council screen agency at BBC Manchester, where I developed and produced many short films and low-budget features, in all genres.

Ironically, whilst working here on big-screen films, the small-screen digital content revolution exploded, and I set up and produced one of the first mobile phone film-making projects in the UK, Virgin Shorts. I suppose this is where my interest and curiosity in the ‘new’ digital sector were first piqued and why I’ve been working as a creative digital producer ever since.

As a creative producer, I write, direct and produce (often a combination of all three roles), and as a freelancer, I slot in quickly to complement established creative, strategy, and agency teams. As this potted history hopefully shows, I’m confident handling all aspects and elements of a film & video production or campaign. From initial ideation and creative development through any type of shoot (studio or location) to edit producing & supervision, and content deployment.

Please feel free to look at some of my more recent work hosted on the site, and if you like the cut of my jib, I’m easy to get along with, and not too hard to find. Tom 🙂

 

tom@tomgabbutt.com